West Hollywood EDITION Launch
Ian Schrager’s official launch party welcomed 1,000 guests, with performances by Diplo, Sofi Tukker & Chaka Kahn. Notable appearances by Leonardo di Caprio, Lenny Kravitz & Paris Hilton.
Le Jardinier Opening
A newly created vegetable-rich brand from the Culinary Director of Chef Joel Robuchon.
Began in New York City and achieved a Michelin Star in Miami, Houston, & Geneva.
Bottega Louie Halloween
West Hollywood’s Halloween Carnival represents a key moment in the city’s cultural calendar.
In 2024 the restaurant group stepped towards West Hollywood’s lifestyle core while maintaining its 18 year brand identity
Sales Team Management
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Company had not previously served groups over 30 guests and declined private inquires. Personally owned full sales cycle from lead to post-event follow-up, BEO creation and distribution, & event execution. Maintained direct relations with all clients.
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Thoughtful Group Dining process synchronizes menus and kitchen layout to accelerate client decision-making pipeline & culinary execution
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Downtown geared towards finance and legal firms. West Hollywood leveraged knowledge of local guests’ professions to create relationship and close entertainment, media & fashion clients
Partnerships & Promotions
Sony | Bravo | Outloud Music
Partnership began with Sony & Outloud Music Festival as Group Dining clients. Produced an in-restaurant recording of Dinner's On Me with Jesse Tyler Ferguson and Real Housewives star Meredith Marks, aligned to the new season release and the West Hollywood kickoff of Marks's DJ tour. Coordinated digital channels across Ferguson, Marks & Outloud to bring Bottega Louie into lifestyle conversation.
West Hollywood Halloween Carnival
First ever participation or decoration of Bottega Louie during West Hollywood’s Halloween Carnival.
Leveraged Halloween visibility to reengage dormant guests while introducing Bottega Louie to new audiences. Reinforced Bottega Louie’s timeless, yet modern identity through culturally nimble references - Phantom of the Opera, Lady Gaga’s Mayhem tour, Coachella, & Tim Burton
Bottega Louie
Ermenegildo Zegna
In partnership with The Galleria, partnered with 1* Le Jardinier to dress managers in luxury Italian fashion. As part of relationship, trunk shows with canapés were hosted in private dining spaces for shared guest demographic & museum donors.
Le Jardiner
Sabatino Truffles
Partnership with Bottega Louie
Co-Branded Wines
Collaborated with premium wineries with recent features in Oprah and Vogue. For all hotel rooms, created one-of-a-kind, co-branded partnership with hotel name & location. Created in screw-cap for guest ease of opening.
Pre-sold to travel agents, gifted as guest amenity, sold in mini bar & restaurant.
Waldorf Astoria Beverly Hills
Winter In Wine Country
As featured in Robb Report, created indoor Winter Wonderland serving winter-inspired menu inside installation featuring by 10-12ft tall, Christmas trees, fake snow, fog, and immersive holiday scents. Sponsored by partnership with Urbani Truffles
1313 Main Restaurant & Wine Bar, Napa Valley
Cookie Decorating Kits
Guided Pastry team to create Halloween, Thanksgiving & Christmas Cookie kits to use in-store and as take-home experiences.
For each holiday, held cookie decorating event in-restaurant with Pastry Chef’s engaging families and assisting children. All families departed with branded cookie tins.
Cafe Leonelli & Chef Johnathan Benno
Gingerbread House Making
Leveraged buying power to purchase quality pre-made gingerbread houses. For holiday event, allocated Pastry labor towards assisting children with decorating and wrapping rather than gingerbread house production.
Jean-Georges at Waldorf Astoria Beverly Hills